Readership

Sample: Dec09/Jan10 (double click to enlarge)

About our readers:

62% Female

38% Male

30 Median Age

$59,000 Median Income

75% of our readers own their own home

$165,000 Median home value

90% have active investments

77% prefer to do business locally

50% of our readers are involved in community service.

65% have made charitable contributions in the last year.

100% are passionate about living and working in Buffalo.

62% are involved in community projects.

84% live in Erie County

14% live in Niagara County

2% live outside of Erie and Niagara