30 Day Challenge

March 1 we start our first 30 Day Challenge! What is the 30 Day Challenge? Good question. The 30 Day challenge is an opportunity for readers and advertisers to support a worthy cause in a fun and interactive way. From March 1- March 30 we are running a campaign in partnership with Hearts for the Homeless to raise awareness and educate readers around what the non-profit does. We ask questions, challenge you to action and if you participate you have a really great chance at winning some really cool prizes.

So if you really want to be on top of things...purchase a hard copy of THRiVE! or follow us on Facebook and/or Twitter and/or sign up for our email list to receive our daily email and follow along.

Winter Preview

04 editor’s note

06 around town

10 sold on buffalo

12 dicamillo bakery

14 kawelle

16 cover story-winter blues

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Ben Watson to Receive Call to Courage Award March 24

The 11th Annual Call to Courage Awards Breakfast will be held on Saturday, March 24, 2012, at the Hyatt Regency Hotel in downtown Buffalo, NY, from 9AM to 11AM. This high profile sports breakfast is sponsored by the Buffalo Pro Ministry of Athletes in Action. Every spring for the past ten years, former Buffalo Bills quarterback, Frank Reich, who engineered the “Greatest Comeback in NFL History”, hosts this outstanding community sports breakfast event. READ MORE...

Buffalo Jills Win

Despite the Bills lackluster 2nd half of the season performance, the Buffalo Jills according to a voting poll conducted by the New England Sports Networks readers are the top cheerleaders in the league. The matchup went like this: Each cheerleading squad was paired with another teams. Voters then sent in their votes leading to a final showdown between Buffalo and Dallas with Buffalo despite the two superbowl loses to the Cowboys were able to overcome the odds and win their first cheerleading championship in Jills history.