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Winter 2012
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« Marketing Blog: Groupon | Main | Marketing Collateral »
Tuesday
Oct122010

Marketing Blog

DateTuesday, October 12, 2010 at 9:31PM

Seth Godin's latest book, LinchpinSeth Godin is a best selling author, marketing expert, and thought leader on the next wave of what he calls "permission marketing." Godin begins his argument by stating that our world is so cluttered and advertising so plentiful, it is hard to get consumers attention. He talks about two different types of marketing- interuption marketers and permission marketers, READ MORE...

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