THRiVE! is more than another marketing avenue for your business, we are the solution for branding your business as a company that cares. We are all about Buffalo's success and when you advertise with us, your letting the city know that you care not just about growing your business and what our region can do for you, rather you are about growing your business so you can better serve your city.
Multi-Media Engagement Studies find magazines continue to score significantly higher than TV or the Internet in ad receptivity. Other reports state that magazines are second only to video games for consumers enjoying the content at the time they saw the ad. This may be because magazines rank #1 out of 16 media for consumers having a positive impression of advertising. Magazines also rank very highly for the relevance of information in the medium and consumers’ overall opinion of the medium.Similarly, magazine readers have a positive attitude to the advertising in the medium, according to research from Dynamic Logic.
THRiVE! offers our advertisers one of the most unique and inspiring products in the marketplace today. Serving a niche market that no media has successfully targeted in Buffalo, THRiVE! is reaching the reader that wants to do business with companies that care about Buffalo.
When consumers were asked to rate media based on how likely they are to pay attention to the advertising messages within their respective environments, magazines were number one with adults (age 18-64) and a close number two among adults 18-24. Younger adults (age 18-24) proved to be more attentive than adults (age 18-64) to ads in all media. People are more likely to agree that the advertising in magazines enhances their overall media experience advertising on TV or on the Internet more so than advertising on TV or on the Internet.
More than half (56%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to the latest research from Affinity’s VISTA Print Effectiveness Rating Service. An analysis of Affinity data over the past four years shows magazine advertising recall and action-taking have increased during this time (see page 37). Similarly, more than two out of three (68%) readers took action based on editorial content. The research shows that magazine engagement goes far beyond just “feeling”—it prompts consumers to act.
Demographics & Circulation
THRIVE!'s Buffalo edition is published 6 times per year.
2011 Circulation: Our circulation is currently 25,000 copies per edition with a readership of 59,000. THRIVE! is distributed through individual subscriptions, bulk subscriptions, and retail sales at Wegmans, Tops, Barnes and Noble, Bender's, Talking Leaves Bookstore, Canisus College Bookstore, and others.
Age: 75% are between the ages of 20 and 40
67% College Educated.
100% Passionate about Buffalo, for more stats click here
20% own their own business.
Ad sizes:
2 page spread 11 x 17
1 page 8.5 x 11
1/2 page 8.5 x 5.5
1/4 page 4.25 x 5.5
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